MARKETINGAnalytics

Integrous Marketing Handshake

Actionable data

Integrous knows that effective demand generation is founded on accurate measurement and analysis of what works for your business -- and what doesn't. We mesh your measurement systems together to gather complete and accurate data, accessible from customized, automated dashboards, with the proper data highlighted for actionable views.

Better leads with demand generation

Curly brace for insight callout Curly brace for insight callout

How do we do it? Our tested, best-in-class marketing measurement approach is founded on three key beliefs and a history of results.

Step 1: Revenue impact matters

Revenue impact matters

Lead-based businesses demand more than simple web analytics platforms like Google Analytics. To see how your marketing impacts revenue, you must be able measure your leads through the entire sales process to close.

Step 2: The right KPI is key

The right KPI is key

While return on ad spend (ROAS) is an ideal key performance indicator (KPI) for inbound paid demand generation, it simply isn't the right measurement for all of your marketing activities. You need to be able to track all aspects of your marketing initiatives with metrics that are relevant to the purpose of that activity, with actionable KPIs such as:

  • Lead Nurture: Conversion rate and time to sale
  • Internal List Email Blasts: Dormant lead reactivation rates
  • Existing customer promotions: Customer add-on rate and life-time value
Step 3: Useful and complete data

Data should be useful and complete

Smart business decisions depend on data that is complete, easy to access, and properly presented for analysis. It's crucial for lead-based businesses to link and merge their systems to see their complete sales story, including:

  • Spend and response data from media platforms
  • Engagement and conversion data from web analytics
  • Email interaction data from marketing automation platforms
  • Sales performance data from a CRM

Our analytics services:

  • Web analytics installation and setup
  • Marketing and sales system data integration
  • Data cleansing, joining and normalization
  • Dashboard development
  • KPI definition and measurement
  • Performance trending
  • Performance baselining, goal setting and modeling


Measure your marketing and sales better, contact us now.

Let's go!

Meet the team!

Josiah
Stephen
Dan
Molly
Marina
Jacob
Liz
Dan
Wes
Brian
Stephen
Josiah
Pizza Monster
Kevin
Jackson
Stephen
Kevin
Cody
Liz
Jacob
Cody
Marina
Molly
William
Wes
Dan
Jackson
Jacob
Marina
Brian

Deep expertise.

INTEGROUS MARKETING IS A GREAT PARTNER

"With deep expertise, quick responsiveness, a willingness to go above and beyond, and a passion for us to succeed, Integrous Marketing is a great partner. I always feel they are looking out for my best interests and not just their own."

Chris Taylor, VP - Marketing
Page Mage

Experts.

FAST, RELIABLE, ALWAYS FOCUSED

"The team at Integrous Marketing are experts in digital media and its integration across the marketing mix. They are fast, reliable and always focused on driving results through expert planning and ongoing media optimization. I highly recommend their work."

Kevin Kerner, Managing Director
Mason Zimbler

Trust.

TURNED OUR RETURNS AROUND

"Josiah and I worked together before, thus I trusted Integrous with the paid search program for our start up. He has turned our ROAS around and provided valuable advice on landing pages. Thank you Josiah!"

Karen Manroe, VP - Marketing
Neogenis Labs

Pragmatic & committed

WILLING TO ROLL UP THEIR SLEEVES

"I've worked with members of the Integrous crew on web optimization projects in the past. They are pragmatic in approach and willing to roll up their sleeves to get work done. They are first to admit that they don't have a magic answer but are committed to helping clients improve online performance."

Adam Higdon, Digital Strategist
Consultant

Broader

ARRAY OF EXPERIENCE

"Integrous Marketing brings a broader array of thought and experience to the challenges of online marketing."

Joel Kocher, CEO
Neogenis Labs

Thoughtful. Effective.

METRICS DRIVEN APPROACH

"I worked with Josiah on several projects while at The Planet. Josiah brings a metrics driven approach to planning and served as an advisor for not just what we should do from a media perspective, but how we should evaluate its effectiveness. Added to which, he's easy to work with and thoughtful in his recommendations."

Urvish Vashi, VP Marketing
Alert Logic

Extremely impressed

SOUND MEDIA AND BUSINESS STRATEGY

"We recently started working with Integrous Marketing. From the onset I have been extremely impressed with Josiah's knowledge of the digital media world and how traditional and new media work together. He delivers sound media and business strategy to each plan. I have complete trust in his work and look forward to working with Integrous on many successful marketing programs."

Elaine Hammer, Managing Partner
Mediacentric, LLC