Integrous knows that effective demand generation is founded on accurate measurement and analysis of what works for your business -- and what doesn't. We mesh your measurement systems together to gather complete and accurate data, accessible from customized, automated dashboards, with the proper data highlighted for actionable views.
Lead-based businesses demand more than simple web analytics platforms like Google Analytics. To see how your marketing impacts revenue, you must be able measure your leads through the entire sales process to close.
While return on ad spend (ROAS) is an ideal key performance indicator (KPI) for inbound paid demand generation, it simply isn't the right measurement for all of your marketing activities. You need to be able to track all aspects of your marketing initiatives with metrics that are relevant to the purpose of that activity, with actionable KPIs such as:
Smart business decisions depend on data that is complete, easy to access, and properly presented for analysis. It's crucial for lead-based businesses to link and merge their systems to see their complete sales story, including:
"With deep expertise, quick responsiveness, a willingness to go above and beyond, and a passion for us to succeed, Integrous Marketing is a great partner. I always feel they are looking out for my best interests and not just their own."
Chris Taylor, VP - Marketing
"The team at Integrous Marketing are experts in digital media and its integration across the marketing mix. They are fast, reliable and always focused on driving results through expert planning and ongoing media optimization. I highly recommend their work."
Kevin Kerner, Managing Director
"Josiah and I worked together before, thus I trusted Integrous with the paid search program for our start up. He has turned our ROAS around and provided valuable advice on landing pages. Thank you Josiah!"
Karen Manroe, VP - Marketing
"I've worked with members of the Integrous crew on web optimization projects in the past. They are pragmatic in approach and willing to roll up their sleeves to get work done. They are first to admit that they don't have a magic answer but are committed to helping clients improve online performance."
Adam Higdon, Digital Strategist
"Integrous Marketing brings a broader array of thought and experience to the challenges of online marketing."
Joel Kocher, CEO
"I worked with Josiah on several projects while at The Planet. Josiah brings a metrics driven approach to planning and served as an advisor for not just what we should do from a media perspective, but how we should evaluate its effectiveness. Added to which, he's easy to work with and thoughtful in his recommendations."
Urvish Vashi, VP Marketing
"We recently started working with Integrous Marketing. From the onset I have been extremely impressed with Josiah's knowledge of the digital media world and how traditional and new media work together. He delivers sound media and business strategy to each plan. I have complete trust in his work and look forward to working with Integrous on many successful marketing programs."
Elaine Hammer, Managing Partner