Demand generation doesn't stop once a lead has been created. Marketing automation plays a valuable role in nurturing a new lead through the sales process. It also measures the lead's engagement to determine sales readiness and to deliver timely, personalized messaging.
Consumers today prefer to not talk to sales until the last third of the buying process. Lead nurturing builds relationships and educates the lead before they're ready to talk to a salesperson. This increases sales conversion rates and decreases the average time to sale. Additionally, automated lead scoring helps the sales team focus first on the leads most ready to buy, increasing sales efficiency.
The Integrous Marketing team offers a wide range of services for major marketing automation platforms such as Eloqua, Marketo, Pardot and ExactTarget. We help our clients to be more strategic through all their email marketing campaigns in order to:
"With deep expertise, quick responsiveness, a willingness to go above and beyond, and a passion for us to succeed, Integrous Marketing is a great partner. I always feel they are looking out for my best interests and not just their own."
Chris Taylor, VP - Marketing
"The team at Integrous Marketing are experts in digital media and its integration across the marketing mix. They are fast, reliable and always focused on driving results through expert planning and ongoing media optimization. I highly recommend their work."
Kevin Kerner, Managing Director
"Josiah and I worked together before, thus I trusted Integrous with the paid search program for our start up. He has turned our ROAS around and provided valuable advice on landing pages. Thank you Josiah!"
Karen Manroe, VP - Marketing
"I've worked with members of the Integrous crew on web optimization projects in the past. They are pragmatic in approach and willing to roll up their sleeves to get work done. They are first to admit that they don't have a magic answer but are committed to helping clients improve online performance."
Adam Higdon, Digital Strategist
"Integrous Marketing brings a broader array of thought and experience to the challenges of online marketing."
Joel Kocher, CEO
"I worked with Josiah on several projects while at The Planet. Josiah brings a metrics driven approach to planning and served as an advisor for not just what we should do from a media perspective, but how we should evaluate its effectiveness. Added to which, he's easy to work with and thoughtful in his recommendations."
Urvish Vashi, VP Marketing
"We recently started working with Integrous Marketing. From the onset I have been extremely impressed with Josiah's knowledge of the digital media world and how traditional and new media work together. He delivers sound media and business strategy to each plan. I have complete trust in his work and look forward to working with Integrous on many successful marketing programs."
Elaine Hammer, Managing Partner