MARKETINGAutomation

Integrous Marketing Handshake

Platform setup and management

Demand generation doesn't stop once a lead has been created. Marketing automation plays a valuable role in nurturing a new lead through the sales process. It also measures the lead's engagement to determine sales readiness and to deliver timely, personalized messaging.

Consumers today prefer to not talk to sales until the last third of the buying process. Lead nurturing builds relationships and educates the lead before they're ready to talk to a salesperson. This increases sales conversion rates and decreases the average time to sale. Additionally, automated lead scoring helps the sales team focus first on the leads most ready to buy, increasing sales efficiency.

Marketing automation platform setup and management

The Integrous Marketing team offers a wide range of services for major marketing automation platforms such as Eloqua, Marketo, Pardot and ExactTarget. We help our clients to be more strategic through all their email marketing campaigns in order to:

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  • Nurture active leads
  • Reactivate dormant leads
  • Upsell and/or cross-sell existing customers
  • Deliver promotions and announcements
  • Keep high risk accounts
  • Remarket to shopping cart abandoners


Our marketing automation services:

  • Web analytics installation and setup
  • Marketing and sales system data integration
  • Data cleansing, joining and normalization
  • Dashboard development
  • KPI definition and measurement
  • Performance trending
  • Performance baselining, goal setting and modeling


Get more out of your marketing automation, contact us now.

Let's go!

Meet the team!

Josiah
Stephen
Dan
Molly
Marina
Jacob
Liz
Dan
Wes
Brian
Stephen
Josiah
Pizza Monster
Kevin
Jackson
Stephen
Kevin
Cody
Liz
Jacob
Cody
Marina
Molly
William
Wes
Dan
Jackson
Jacob
Marina
Brian

Deep expertise.

INTEGROUS MARKETING IS A GREAT PARTNER

"With deep expertise, quick responsiveness, a willingness to go above and beyond, and a passion for us to succeed, Integrous Marketing is a great partner. I always feel they are looking out for my best interests and not just their own."

Chris Taylor, VP - Marketing
Page Mage

Experts.

FAST, RELIABLE, ALWAYS FOCUSED

"The team at Integrous Marketing are experts in digital media and its integration across the marketing mix. They are fast, reliable and always focused on driving results through expert planning and ongoing media optimization. I highly recommend their work."

Kevin Kerner, Managing Director
Mason Zimbler

Trust.

TURNED OUR RETURNS AROUND

"Josiah and I worked together before, thus I trusted Integrous with the paid search program for our start up. He has turned our ROAS around and provided valuable advice on landing pages. Thank you Josiah!"

Karen Manroe, VP - Marketing
Neogenis Labs

Pragmatic & committed

WILLING TO ROLL UP THEIR SLEEVES

"I've worked with members of the Integrous crew on web optimization projects in the past. They are pragmatic in approach and willing to roll up their sleeves to get work done. They are first to admit that they don't have a magic answer but are committed to helping clients improve online performance."

Adam Higdon, Digital Strategist
Consultant

Broader

ARRAY OF EXPERIENCE

"Integrous Marketing brings a broader array of thought and experience to the challenges of online marketing."

Joel Kocher, CEO
Neogenis Labs

Thoughtful. Effective.

METRICS DRIVEN APPROACH

"I worked with Josiah on several projects while at The Planet. Josiah brings a metrics driven approach to planning and served as an advisor for not just what we should do from a media perspective, but how we should evaluate its effectiveness. Added to which, he's easy to work with and thoughtful in his recommendations."

Urvish Vashi, VP Marketing
Alert Logic

Extremely impressed

SOUND MEDIA AND BUSINESS STRATEGY

"We recently started working with Integrous Marketing. From the onset I have been extremely impressed with Josiah's knowledge of the digital media world and how traditional and new media work together. He delivers sound media and business strategy to each plan. I have complete trust in his work and look forward to working with Integrous on many successful marketing programs."

Elaine Hammer, Managing Partner
Mediacentric, LLC