Many marketers in lead-based businesses are working hard everyday to generate as many leads as they can, but don't really know if those leads are ever turning into sales. These marketers struggle to prove the ROI of their marketing activities, set realistic goals, and optimize their programs to generate the right types of leads that turn into opportunities and revenue.
We wrote this guide to give these marketers the step-by-step instructions on how to set up their measurement system to effectively track the performance of their leads through the sales process. And, once the light has been turned on, we outline how to develop a complete demand generation system that delivers the leads their business needs to grow.
The 5 Steps The Guide Covers Are:
- Installing a closed-loop measurement system
- Creating modeling that allows you to understand your business from a sales/revenue perspective
- Defining all marketing audiences
- Developing a comprehensive communication strategy for each audience
- Continually reporting on, analyzing and optimizing the system
Fill out the form on the right to access the guide. We hope it helps!
About Integrous Marketing
Integrous Marketing is a leading Digital Media and Demand Generation agency that specializes in lead based businesses. We're committed to taking the practice of digital marketing to new levels of accountability and results.
We have pioneered new marketing services and technology solutions that reorient all marketing activities to be judged on clearly visible business results. We work with a broad range of business-to-business and lead-based clients that we enjoy partnering with and who appreciate and value the impact we have on their business.