Marketers today are overwhelmed with data from multiple systems -- web analytics, marketing automation, CRM -- while expected to know the exact return from every dollar. Managing the correct setup and integration of a closed-loop reporting system, that gives you the right data, is a very real, very formidable challenge.
"Wrangle" is Texan for "whip into shape." Integrous turns a data stampede that once took teams of people hundreds of hours a week into an orderly flow of clearly actionable data.
First, we integrate your technology systems to ensure that every new or reactivated lead has accurate and complete source data attached throughout the entire sales process. This means tying your website to your marketing automation tool to your CRM for the maximum level of granularity (no matter which software you use); deploying our custom technology to mark the proper attribution of every lead; and setting up your CRM to ensure you're getting all the details on non-web leads and opportunities from your sales team.
Then, once your system is in place, we help you gather the other key data inputs you need for a full closed-loop reporting system. This includes everything from media platforms (where your cost, impression, click and creative performance data live), web analytics (which track web activity data like page views, time on site, goal completions, etc.) to your internal goal spreadsheets so you can accurately measure progress. We even clean up and normalize your existing data to get the most complete picture possible
Then we apply our painstakingly tested business intelligence technology to generate actionable weekly and month reports.
Once clean data is flowing, we help you organize and group your results into flexible buckets so you can generate customizable views for all levels of your organization. Most CRM reporting systems don't offer this sort of drill-down capacity - but Integrous knows it's just as important for your execution team to see the details as it is for the CEO to see the big picture.
Now that your data is clean, complete and organized, you need the right reports and visualizations. Integrous works with you to create data views to inform strategic planning and day-to-day management for every level in your organization. Our automated dashboards can update as often as you need and are accessible online from any device. You can choose from our proven templates, or ask us to create one just for you.
A small sample of some of the dashboards our clients rely on daily:
"With deep expertise, quick responsiveness, a willingness to go above and beyond, and a passion for us to succeed, Integrous Marketing is a great partner. I always feel they are looking out for my best interests and not just their own."
Chris Taylor, VP - Marketing
"The team at Integrous Marketing are experts in digital media and its integration across the marketing mix. They are fast, reliable and always focused on driving results through expert planning and ongoing media optimization. I highly recommend their work."
Kevin Kerner, Managing Director
"Josiah and I worked together before, thus I trusted Integrous with the paid search program for our start up. He has turned our ROAS around and provided valuable advice on landing pages. Thank you Josiah!"
Karen Manroe, VP - Marketing
"I've worked with members of the Integrous crew on web optimization projects in the past. They are pragmatic in approach and willing to roll up their sleeves to get work done. They are first to admit that they don't have a magic answer but are committed to helping clients improve online performance."
Adam Higdon, Digital Strategist
"Integrous Marketing brings a broader array of thought and experience to the challenges of online marketing."
Joel Kocher, CEO
"I worked with Josiah on several projects while at The Planet. Josiah brings a metrics driven approach to planning and served as an advisor for not just what we should do from a media perspective, but how we should evaluate its effectiveness. Added to which, he's easy to work with and thoughtful in his recommendations."
Urvish Vashi, VP Marketing
"We recently started working with Integrous Marketing. From the onset I have been extremely impressed with Josiah's knowledge of the digital media world and how traditional and new media work together. He delivers sound media and business strategy to each plan. I have complete trust in his work and look forward to working with Integrous on many successful marketing programs."
Elaine Hammer, Managing Partner