Most marketers are stuck executing old-school lead generation, with a focus of generating as many leads as possible for as little money as possible. However, lead generation stops at creating the lead and doesn't measure their progress through the sales process. And since leads aren't measured through the entire process, there's really no way to know if you generated qualified leads that turned into sales, or just junk.
Enter demand generation, which follows performance all the way to revenue so you can pinpoint exactly what works. Demand generation requires detailed source and performance data to be passed between integrated marketing and sales systems. With this data you can optimize your media, web and creative to what generates the most revenue for your business. Unfortunately, most advertising agencies, consultants and technology vendors are way behind the curve on how to execute the technologies and processes needed for true demand generation.
Demand generation not only gives you the power to plan, execute and optimize all of the elements of your inbound marketing activities, it can clarify best approaches to other major marketing challenges, including:
Integrous not only supplies the closed-loop reporting system that's fundamental to successful demand generation, we provide the team needed to plan, execute and optimize every piece of the demand generation equation, including:
"With deep expertise, quick responsiveness, a willingness to go above and beyond, and a passion for us to succeed, Integrous Marketing is a great partner. I always feel they are looking out for my best interests and not just their own."
Chris Taylor, VP - Marketing
"The team at Integrous Marketing are experts in digital media and its integration across the marketing mix. They are fast, reliable and always focused on driving results through expert planning and ongoing media optimization. I highly recommend their work."
Kevin Kerner, Managing Director
"Josiah and I worked together before, thus I trusted Integrous with the paid search program for our start up. He has turned our ROAS around and provided valuable advice on landing pages. Thank you Josiah!"
Karen Manroe, VP - Marketing
"I've worked with members of the Integrous crew on web optimization projects in the past. They are pragmatic in approach and willing to roll up their sleeves to get work done. They are first to admit that they don't have a magic answer but are committed to helping clients improve online performance."
Adam Higdon, Digital Strategist
"Integrous Marketing brings a broader array of thought and experience to the challenges of online marketing."
Joel Kocher, CEO
"I worked with Josiah on several projects while at The Planet. Josiah brings a metrics driven approach to planning and served as an advisor for not just what we should do from a media perspective, but how we should evaluate its effectiveness. Added to which, he's easy to work with and thoughtful in his recommendations."
Urvish Vashi, VP Marketing
"We recently started working with Integrous Marketing. From the onset I have been extremely impressed with Josiah's knowledge of the digital media world and how traditional and new media work together. He delivers sound media and business strategy to each plan. I have complete trust in his work and look forward to working with Integrous on many successful marketing programs."
Elaine Hammer, Managing Partner