Marketing leaders are under growing pressure to drive directly attributable revenue. And, are expected to support more audiences, across more channels than ever before. All of this while working with limited financial and staff resources. Integrous knows that every dollar and man hour counts. Spending more money on generating more leads isn't the right answer to every problem, Integrous helps ensure you focus your efforts where it will generate the greatest return. This may be improving your demand generation system, or we may recommend a more holistic approach for your investment - something we like to call revenue generation.
Integrous creates full, closed-loop marketing and sales measurement systems. That means more than generating clean, actionable data - it means helping you uncover opportunities throughout your entire marketing and sales ecosystem.
We can help you decipher the composition and waterfall performance of inbound activities, sales channels and target audiences. We account for all of the unique factors that affect performance, from product to sales team, to geography, to lead source.
What does this all mean? We can help you drill down to the insights you need to make strategic marketing decisions across all areas of sales and marketing in order to invest in the areas that will generate the greatest return, based on concrete data with predictive modeling that shows expected improvement and ultimate impact on revenue. And we can help you measure the return of those activities and make adjustments as necessary.
"With deep expertise, quick responsiveness, a willingness to go above and beyond, and a passion for us to succeed, Integrous Marketing is a great partner. I always feel they are looking out for my best interests and not just their own."
Chris Taylor, VP - Marketing
"The team at Integrous Marketing are experts in digital media and its integration across the marketing mix. They are fast, reliable and always focused on driving results through expert planning and ongoing media optimization. I highly recommend their work."
Kevin Kerner, Managing Director
"Josiah and I worked together before, thus I trusted Integrous with the paid search program for our start up. He has turned our ROAS around and provided valuable advice on landing pages. Thank you Josiah!"
Karen Manroe, VP - Marketing
"I've worked with members of the Integrous crew on web optimization projects in the past. They are pragmatic in approach and willing to roll up their sleeves to get work done. They are first to admit that they don't have a magic answer but are committed to helping clients improve online performance."
Adam Higdon, Digital Strategist
"Integrous Marketing brings a broader array of thought and experience to the challenges of online marketing."
Joel Kocher, CEO
"I worked with Josiah on several projects while at The Planet. Josiah brings a metrics driven approach to planning and served as an advisor for not just what we should do from a media perspective, but how we should evaluate its effectiveness. Added to which, he's easy to work with and thoughtful in his recommendations."
Urvish Vashi, VP Marketing
"We recently started working with Integrous Marketing. From the onset I have been extremely impressed with Josiah's knowledge of the digital media world and how traditional and new media work together. He delivers sound media and business strategy to each plan. I have complete trust in his work and look forward to working with Integrous on many successful marketing programs."
Elaine Hammer, Managing Partner