INTEGROUSLeadership Team

Integrous Marketing Handshake

Josiah Sternfeld President

Josiah Sternfeld - President

Josiah is the founder and President of Integrous Marketing. His primary responsibilities are helping our clients' architect and install sophisticated demand generation systems supported by closed-loop measurement platforms. Josiah has over 15 years of experience in digital marketing with deep knowledge in media, web strategy, creative, marketing automation, CRM and analytics. Josiah has planned and managed demand generation programs for dozens of companies, including: Bazaarvoice, Comerica Bank, Unitrends, Romano's Macaroni Grill, Insperity, TrackingPoint, Neogenis, First Data, Toshiba, NEC and many more.

Josiah lives in Cedar Park, TX with his wonderful wife and two crazy kids. He graduated from the University of Texas with a B.S. in Sports Management. As you can tell by his major in college he's a huge sports fan, so when he's not being a marketing dork, you can find him dragging his family around the country watching sporting events. 13 major league baseball parks and counting...


Jacob Pearson Group Director, Demand Generation

Jacob Pearson - Demand generation group director

Jacob heads up our Demand Generation team as Group Director. He spends most of his days as strategic lead on digital media, marketing automation, and other demand gen activities to determine the most effective ways to generate qualified leads and ultimately revenue for our clients. Jacob spent the early part of his career in New York, planning his way up the agency ladder working on several brands including Diageo, Nokia, Kohl's and Bacardi. Six years later Jacob finally realized he missed the world of BBQ, Tex-Mex and cheaper rent, so he decided to make the move back to Texas. Jacob spent the next 3 years as Associate Director of Media Services at AT&T where he led media strategy and investment for AT&T's Small Business and Enterprise lines of business. He joined the Integrous Marketing family at the beginning of 2012 and hasn't looked back since.

Jacob currently lives in South Austin with his angelic wife and two young sons. His ultimate passions are cooking, eating, and eating what he cooks. He has a weakness for smoked meats, so when he's not busy generating demand for clients he'll be out tending the agency smoker or dreaming up next month's agency cooking challenge.


Dan Gladwell Demand Generation Supervisor

Dan Gladwell - Demand Generation Supervisor

As Demand Generation Supervisor, Dan is responsible for the strategy, management, and execution of our clients' marketing programs (primarily paid search and CPC). Dan began his marketing career after receiving his BA in American Studies from Pomona College in sunny southern California. Dan has over 10 years of digital marketing experience, supporting direct revenue and profit growth in pursuits ranging from NFL collectibles and insurance lead generation, to the early days of social media (#GuerillaMarketing) and free-to-play mobile games, to Strawberry Shortcake trading cards and World of Warcraft miniatures.

Dan has lived in Austin for the last five years with his wonderful wife, Samantha, and their lovable golden retriever, Bowski. When he's not admiring his nerdy Ghostbusters, Star Wars, and Batman collections, Dan can be seen around Austin enjoying sing-alongs at the Alamo Drafthouse, fantastic food (from trailers, bars, or classier establishments), his favorite local brews, and rivers of queso.


Kevin Cooksey Demand Generation Supervisor

Kevin Cooksey - Demand Generation Supervisor

Kevin is responsible for strategy development, day-to-day execution, cross-team project management, and client relations in his role as Demand Generation Supervisor.

Kevin received a BA in Advertising from the University of Texas in Austin. Upon graduation, Kevin worked for an Austin-area e-commerce company managing all outbound marketing programs including paid search, retargeting, e-mail marketing, and more. Then Kevin made the move into the agency world, planning and executing B2B demand generation and brand awareness campaigns for clients like SAP, Dell, Citrix, SanDisk, and more. Kevin's passion for analytics and attribution were a perfect fit for the team at Integrous Marketing!

In his spare time, Kevin loves exploring the nature trails of Austin with his dog or on his mountain bike. Kevin also takes advantage of living in the live music capital of the world by always having a concert on his calendar. When he's not out and about, usually you can find Kevin at home watching a soccer game or doodling in a sketchbook.


Stephen Smith Senior Specialist, Marketing Automation & CRM

Stephen Smith - Senior Specialist, Marketing Automation & CRM

Stephen heads our Marketing Automation, Salesforce and Closed-Loop Reporting Systems. He has 7 years of experience installing, administrating and integrating a wide variety of marketing and sales platforms and is a Certified Salesforce Admin. He designs and implements automation across platforms to streamline sales and marketing processes, making teams more efficient and enabling the advanced analytics that Integrous offers. With a fastidious eye for detail - bordering on the fanatical - he loves finding the most elegant and scalable solutions to complicated problems and geeking out about how to improve our custom analytics solutions.

As a former professional jazz musician, he toured the world with bands including Maynard Ferguson and Snarky Puppy and appears on numerous CDs as a band-leader and musician. He's also an avid science enthusiast, homebrewer and cyclist. For a fun side project, he and his family developed an industry-leading General Aviation iOS app which has since been acquired.


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Meet the team!

Josiah
Stephen
Dan
Molly
Marina
Jacob
Liz
Dan
Wes
Brian
Stephen
Josiah
Pizza Monster
Kevin
Jackson
Stephen
Kevin
Cody
Liz
Jacob
Cody
Marina
Molly
William
Wes
Dan
Jackson
Jacob
Marina
Brian

Deep expertise.

INTEGROUS MARKETING IS A GREAT PARTNER

"With deep expertise, quick responsiveness, a willingness to go above and beyond, and a passion for us to succeed, Integrous Marketing is a great partner. I always feel they are looking out for my best interests and not just their own."

Chris Taylor, VP - Marketing
Page Mage

Experts.

FAST, RELIABLE, ALWAYS FOCUSED

"The team at Integrous Marketing are experts in digital media and its integration across the marketing mix. They are fast, reliable and always focused on driving results through expert planning and ongoing media optimization. I highly recommend their work."

Kevin Kerner, Managing Director
Mason Zimbler

Trust.

TURNED OUR RETURNS AROUND

"Josiah and I worked together before, thus I trusted Integrous with the paid search program for our start up. He has turned our ROAS around and provided valuable advice on landing pages. Thank you Josiah!"

Karen Manroe, VP - Marketing
Neogenis Labs

Pragmatic & committed

WILLING TO ROLL UP THEIR SLEEVES

"I've worked with members of the Integrous crew on web optimization projects in the past. They are pragmatic in approach and willing to roll up their sleeves to get work done. They are first to admit that they don't have a magic answer but are committed to helping clients improve online performance."

Adam Higdon, Digital Strategist
Consultant

Broader

ARRAY OF EXPERIENCE

"Integrous Marketing brings a broader array of thought and experience to the challenges of online marketing."

Joel Kocher, CEO
Neogenis Labs

Thoughtful. Effective.

METRICS DRIVEN APPROACH

"I worked with Josiah on several projects while at The Planet. Josiah brings a metrics driven approach to planning and served as an advisor for not just what we should do from a media perspective, but how we should evaluate its effectiveness. Added to which, he's easy to work with and thoughtful in his recommendations."

Urvish Vashi, VP Marketing
Alert Logic

Extremely impressed

SOUND MEDIA AND BUSINESS STRATEGY

"We recently started working with Integrous Marketing. From the onset I have been extremely impressed with Josiah's knowledge of the digital media world and how traditional and new media work together. He delivers sound media and business strategy to each plan. I have complete trust in his work and look forward to working with Integrous on many successful marketing programs."

Elaine Hammer, Managing Partner
Mediacentric, LLC