MARKETING ANALYTICS
Effective demand generation is founded on accurate measurement and analysis of what drives revenue for your business.
Integrous knows that effective demand generation is founded on accurate measurement and analysis of what drives revenue for your business – and what doesn’t. Our closed-loop measurement system is the secret sauce in turbocharging your marketing performance.
How do we do it? Our time-tested, best-in-class marketing measurement approach is founded on three key beliefs and a history of results.
Revenue Impact Matters
Lead-based businesses demand more insight than what is provided by standard web analytics platforms like Google Analytics. To see how your marketing impacts revenue, you must be able measure your leads through the entire sales funnel.
Choosing the Right Metrics is Key
While return on ad spend (ROAS) is an ideal key performance indicator (KPI) for inbound paid demand generation, it simply isn’t the right measurement for all of your marketing activities. You need to be able to track all aspects of your marketing initiatives with metrics that are relevant to the purpose of that activity, with actionable KPIs such as:
- Lead Nurture: Conversion rate and time to sale
- ABM: Increased engagement metrics and opp creation with key accounts
- Existing customer promotions: Customer add-on rate and life-time value
Visualizing Data
Smart business decisions depend on data that is complete, easy to access, and properly presented for analysis. It’s crucial for lead-based businesses to link and merge their systems to see their complete sales story, including:
- Spend and response data from media platforms
- Engagement and conversion data from web analytics
- Email interaction data from marketing automation platforms
- Sales performance data from a CRM
Marketing Analytics Services
Delivering actionable data to our clients (and our team) to improve Marketing ROI.
Closed-Loop Reporting
Truly measure sales & marketing performance with our proprietary system
Data Aggregation
Collect, integrate and cleanse all data to build full performance views
Reporting Dashboards
Customizable data visualization in a robust BI tool
Goal Setting and Modeling
Set realistic forecasts with a bottom-up approach
Tableau Development
Certified Tableau developers to build the views you need
Performance Trending
Time over time analysis to identify key insights
Lead/Opp/Sale Attribution
Define the source of every lead, opportunity and sale for your business
Role-Based Dashboards
The right views to make informed decisions for each level of your (and our) team
Analytics Team
Meet the team focused on turning your data mess into a work of art.
Matt Kotovsky
Analytics Director
Conor Carroll
Analytics Integration Specialist
Stephen Smith
Product Director
Taylor Kelly
Sr. Revenue Operations Specialist
Josiah Sternfeld
President