Effective demand generation is founded on accurate measurement and analysis of what drives revenue for your business.
Choosing the Right Metrics is Key
While return on ad spend (ROAS) is an ideal key performance indicator (KPI) for inbound paid demand generation, it simply isn’t the right measurement for all of your marketing activities. You need to be able to track all aspects of your marketing initiatives with metrics that are relevant to the purpose of that activity, with actionable KPIs such as:
- Lead Nurture: Conversion rate and time to sale
- ABM: Increased engagement metrics and opp creation with key accounts
- Existing customer promotions: Customer add-on rate and life-time value
Smart business decisions depend on data that is complete, easy to access, and properly presented for analysis. It’s crucial for lead-based businesses to link and merge their systems to see their complete sales story, including:
- Spend and response data from media platforms
- Engagement and conversion data from web analytics
- Email interaction data from marketing automation platforms
- Sales performance data from a CRM
Marketing Analytics Services
Delivering actionable data to our clients (and our team) to improve Marketing ROI.
Truly measure sales & marketing performance with our proprietary system
Collect, integrate and cleanse all data to build full performance views
Customizable data visualization in a robust BI tool
Goal Setting and Modeling
Set realistic forecasts with a bottom-up approach
Certified Tableau developers to build the views you need
Time over time analysis to identify key insights
Define the source of every lead, opportunity and sale for your business
The right views to make informed decisions for each level of your (and our) team
Sophisticated Demand Generation
Our data and analytics services are the foundation for our demand generation services that have been specifically developed to generate more revenue for our clients.