DIGITAL MEDIA
Effectively reaching your audience with the right tactic and relevant message is the first step in generating high quality leads.
Our digital media approach is centered on three areas that have proven to yield significant improvements for our clients. While focusing on just one or two areas could lead to positive results, the combination of all three can provide continuous improvement to maximize performance, turning what is usually considered a “cost center” into a fundamental part of their revenue generation system.
Precision Targeting
Digital media is unique in that most tactics and platforms offer different ways of targeting your messaging to the right audience. That is why we choose to focus exclusively on digital media tactics when working with our clients. It gives us the ability to identify the right approach and targeting criteria to maximize your marketing dollars and minimize waste on broader audiences.
Full Communication Planning
Media is only as effective as the creative it is paired with and the landing page it drives to. All components need to work in tandem to maximize conversions through your website. But we believe full communication planning doesn’t stop there, effectively nurturing a lead through the sales process is increasingly important to generate profitable revenue. Our communications planning approach helps our clients define all of the paths our target audiences may go through in order to build the optimal system for each.
Test & Learn
Our breadth of experience in digital media gives us the ability to build a solid media strategy and recommendation that we believe will provide the greatest return for your business. However, what works for one client might not for another, so we build our plans to be nimble giving us the ability to continually test and optimize our investments to ensure steady and consistent growth over time.
Media Tactics We Buy, Plan and Manage
We have experience planning and buying all things digital. We just happen to have our favorites.
Paid Search
Efficient way to reach prospects with high purchase intent
Paid Social
Unique targeting capabilities, best used for promoting assets
Display
Awareness through programmatic display, newsletters and high impact banners
Content Syndication
Highly targeted, consistent lead volume leveraging your existing content
Webinars
Establish thought leadership with a highly engaged audience
Remarketing
Reinforce key messages and extend lead nurture activities
Account Based Marketing
Reach your targeted accounts with custom content
Digital Video
Keep brand top-of-mind & effectively communicate complex messages
Dedicated Email
Target branded long-form content to subscribers of industry thought leaders
Digital Media Team
Meet the team responsible for driving demand through digital media.
Melanie Cho
Associate Director, Media
Lexi Drusch
Demand Gen Supervisor
Michael Morrell
Demand Gen Supervisor
Brian Darden
Paid Search Consultant
Travis Anderberg
Social Media Supervisor
Sean Ford
Paid Search Supervisor
Darcy Child
Demand Gen Supervisor
Jacob Pearson
Vice President
Maura Jones
Digital Media Specialist
TJay Passwater
Paid Search Specialist
Madeleine Siegfried Graniel
Paid Search Specialist
Tyrone Loud
Paid Search Specialist